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"Commanded by three generations of Bronfmans through the years, Edgar Jr. is the latest to take his turn as CEO with The Seagram Company Ltd. Before him, his father Edgar Bronfman Sr. inherited the empire from the hard work of his father Samuel. Sam, born in 1889, left Russia just before the turn of the century for the prosperous country of Canada. He founded Distillers Corp. in 1924 and bought Joseph E. Seagram & Sons soon after. He made millions selling whisky during Prohibition along the U.S./Canadian border. When he died in 1971, Edgar Sr. took over. By 1975, Edgar was CEO of the American branch of what is now known as the Seagram Company Ltd. He handed over the title of CEO to Edgar Jr. in 1994.

Edgar joined the company in 1982 as assistant to the Office of the President. He rose through the ranks holding various positions such as Managing Director, Exec...

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