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FAME
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Despite what it alludes to, Zone 4/Interscope Records rap signee Rich Boy insists his moniker is just a neighborhood nickname ("It doesn't stand for being rich or anything like that."), not a glimpse into his finances. Maybe so, but with the multifaceted talents that 23-year-old Marece Richards possesses, his nom de plume will be even more fitting shortly with the release of his debut album, Rich Boy.

Born and raised in Mobile, Alabama, Rich Boy grew up in a typical hood upbringing with both positive and negative influences. "My dad -- all he did was work all day," says Rich Boy. His father owns a liquor store in the middle of the hood and it's where Rich Boy witnessed dope fiends, drive bys and all types of mischief first hand. "Instead of having role models, I looked up to drug dealers," he admits. "I'm hanging out and rolling with dope boys doing something I have no business doing," he says of those times before mentioning why he decided to fall back. "I don't w...

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