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-	<b>The Four infallible commandments of the web</b>	+
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-	Thou shall ask thyself these questions before creating another shitty product and wasting thy time and resources.	+
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-	<li><b>how does this make my life easier</b></li>	+
-	<li><b>how does this make me feel sexy</b></li>	+
-	<li><b>how does this make me look better in front of my friends</b></li>	+
-	<li><b>how does this get me more friends</b></li>	+
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-	<b>Making your users life easier</b>	+
-	People are coming to your site to get something. Determine what that is and deliver it with as few hassles as possible. This commandment falls under a wide variety of implementations which depend on the nature of your site, but basically it goes something like this:	+
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-	Type of site (news, dating, networking) => focus on delivering quick as painless as possible (news, dates, friends)	+
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-	<b>Making your users feel sexy</b>	+
-	“sexy” can mean many things to many people, so you guessed it, this one is open to interpretation. This is that entire “product marketing” industry in a single sentence. Sexy extends beyond physical products and into information and the mechanisms of delivery. Netvibes.com makes me feel sexy because it is definitely cooler than I am, my friends don’t use it, but they wish they did.	+
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-	<b>Making your users look good to their friends</b>	+
-	If a product or service allows you to impress someone, you use it. If a website keeps you on top of the latest news that your buddies care about, you read it. If you can post some work that you’ve done and look good in front of lots and lots of people, even better. People love to impress others, successfully leveraging this is one of the biggest keys to virality because in the process of your audience promoting themselves they will be promoting your product.	+
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-	<b>Getting your users more friends</b>	+
-	Loneliness sucks. If you don’t have any friends, then you have no one to look good in front of and feel more sexy than. Lots and Lots of sites are dedicated just to this, even if they look crappy [http://www.plentyoffish.com] and are very (successful, popular).	+
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-	There are a few other things that you should do - go read this - [http://lawsofsimplicity.com/category/laws?order=ASC]	+
-	“Be as simple as possible, but not one bit more.” What a great rule.	+
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-	Have you ever noticed that sites which make up the great majority of very popular sites are very visually minimalistic. Don’t you think youtube, myspace, craigslist and facebook could afford some flashy design? The truth is design doesn’t add any value and won’t retain users. Design in a website doesn’t add long term value. People are coming to your site to get something. Don’t slow down that process with visual crappery.	+
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-	<b>added complexity takes away from the time users want to spend (feeling sexy, being cool in front of their friends, getting more friends and making their life easier)</b>	+
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-	<b>A user must have a reason to tell their friends.</b> This is why social networking works. “Hey, go on myspace and be my friend” (gets me more friends, shows how cool I am) It works. This also works for products that add value to your life. Netvibes.com and Del.icio.us are both great products that make my life easier so I’ll tell my friends so they think I’m cool.	+
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-	Piczo.com claims to have started with 100 girls’ emails and it virally spread from there to millions of users. Piczo is all about users sharing their pages, their success is 100% viral, in fact it is difficult to randomly stumble across piczo users pages, which is a mechanism to prevent stalking and such.	+
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-	<b>A user will only tell their friends because it makes them look (cool, knowledgeable, sexy)</b>	+
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-	Myspace spawned a bunch of followers who ultimately tried to win the eyes and hearts of the masses with a better design or more bells and whistles and ultimately they did not. People don’t go to social networks to have features, they go because they want to appeal to the 4 basic needs. Social networks just happen to nail just about all of them with their core set of features (user login, something about me , friends, images, messages) that can be developed pretty easily within two weeks. More features isn’t always a bad thing, if the new feature somehow makes your users (more sexy, more connected, cool in front of their friends and eases their life) <b>more features are never the answer, better features are.</b>	+
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-	<b>A crowd attracts a crowd.</b> You see it when you see a crowd of people looking at something on the streets, and the mentality is the same online. If I go to a service and notice its being used by a lot of people, I’m more willing to give it a try myself (after all, all those suckers before me wasted their time to make sure it was good and they are still using it, so it must have some value)	+
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-	If you don’t have a crowd, and very few people are capable of snapping their fingers and directing thousands of eyeballs, then at least make it look like you do and mute the fact that you truly don’t. 5 to 10 people in a small room is a healthy crowd, but the same 5 or 10 in an empty stadium is desolate. <b>Make sure your room fits the crowd.</b>	+
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-	Disclaimer – I don’t consider myself an expert on virality. Actually I’ve yet to create a real “viral” site (am still working on fixing that). These are the things I’ve noticed in looking at other sites and the types of things I’ve learned about what users like and don’t like.	+
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-	Like this article? [http://www.kevo.com/profile/willjessup/Commandments_of_web/talk Discuss it]	+
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	+	He was voted Personality of the year at the TV Quick awards in London, England, UK. [4 September 2000]

	+	Studied History at Christ's College, Cambridge
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	+	Engaged to Australian actress Isla Fisher.
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	+	In contrast to his characters, he is a soft-spoken, gentlemanly Cambridge man who considered pursuing a PhD before going into comedy.
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	+	He plays three principal characters on "Da Ali G Show" (2003). The title character is Ali G, a lower-class white male who acts like a Jamaican Londoner and enrages his politically active and powerful guests with stupid questions. Another one is the Khazakstani TV reporter Borat, who naïvely searches for porn and outlets for his scatological, accidental humor and anti-Semitism. The last one is the superficial Austrian fashion-expert Brüno, who often talks up heartless fashionistas and makes macho men uncomfortable with his blatant homosexuality.
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	+	Gave 2004 Harvard class day address in character as Ali G.
	+
	+	Cohen appears on talk shows in character; he has rarely appeared as his real self. However, with the release of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006), he will only appear in character.
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	+	His cousin, Simon Baron Cohen, is a preeminent psychologist who became famous for his theory that autism is caused by an extreme male brain.
	+
	+	Went to Haberdashers' Aske's School for Boys in Hertfordshire, the same school as "Little Britain" (2003) star Matt Lucas, comedian David Baddiel, and former Formula 1 champion Damon Hill.
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	+	For Borat, Sacha takes about 6 weeks to grow body, head and facial hair. For Ali G., the facial hair takes about 4 weeks to grow. When preparing for Bruno, he shaves all of his hair (including body hair) and works out and cleans his body vigorously.
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	+	During an "All Things Considered" interview in 2004, Baron Cohen told NPR's Robert Siegel that he wrote his Cambridge thesis on Jewish involvement in the American Civil Rights movement, focusing especially on the 1964 murders of James Chaney, Andrew Goodman, and Michael Schwerner in Philadelphia, Mississippi.
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	+	Brother of Erran Baron Cohen, a member of the British electronica world-music group Zöhar.

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