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-	Will was born in Escondido, CA 1982. Will continues to work on his programming abilities, hobbies and occasionally updates [http://www.willjessup.com], his personal site.	+	007- Founded CitrusByte LLC, [www.citrusbyte.com]. Motivated to be the best ruby on rails development shop in LA, I scaled CitrusByte from myself to nine talented full-time team members (and growing) in the six months we've been alive. Currently doing a laundry list of things to keep CitrusByte moving forward such as hosting the LA web application developers meetup (http://web.meetup.com/34) which has over 300 members.
		+
		+	2006 - Co-founded [www.Kevo.com], a one-stop site for all information about people. co-wrote the business plan, raised angel capital, hired a tech team, developed the site on Symfony-project (php, mysql), evangelized the site, and did the dog and pony show to try to raise more cash. I left company on good terms in 2007 and am still an advisor.
		+
		+	2005-2006 - Tech Producer @ THE_GROOP [thegroop.net]. Joined a design shop to head up their technology department. Went through my paces with management, programming, project management, etc. Met some great people whom I still work with.
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		+	2004-2005 - GameMethod.com. Thought I'd give a shot at making a great online gaming media site. I began writing articles and managed to make enough off adsense to pay for on-going site development. Hired one writer and half-dozen volunteers who cranked out nearly 2500 articles / posts in the first year. Learned to choose to pick which business I go into since the site never generated any profit after tons of effort.
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		+	Education - B.S. Physics, Cal Poly Pomona. Graduated 05'. Lots of studying.
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	+	Ryan Magnussen is an American businessperson and media entrepreneur. In 1995, he founded Zentropy Partners, which grew to become the fifth-largest interactive advertising agency in the United States. Magnussen started Hollywood-based Ripe Digital Entertainment in 2003, after selling Zentropy to Interpublic Group for $50 million in 1999, according to the Wall Street Journal.[1]
	+	Contents
	+	[hide]

	+	* 1 Education
	+	* 2 Business ventures
	+	* 3 References
	+	* 4 External links
	+
	+	[edit] Education
	+
	+	Magnussen graduated from the University of Southern California, Marshall School of Business in 1995. During his time as an undergraduate at USC, he developed an award-winning business plan for a class project that would eventually grow to become Zentropy Partners, according to the Los Angeles Business Journal. [2]
	+
	+	[edit] Business ventures
	+
	+	Magnussen formed Zentropy Partners, an interactive advertising and branding company, in 1995 just prior to the dot-com boom. Under his leadership, the "thriving Web-design firm" hit $80 million in annual revenue in three years.[3] Global advertising conglomerate Interpublic Group acquired Zentropy in 1999 for $50 million. In 2001, Zentropy was folded into the MRM Worldwide division of McCann-Erickson.
	+
	+	In 2002, Magnussen founded Ripe Digital Entertainment, a media company that develops video-on-demand television networks for cable, the Internet, and wireless devices. Ripe has since launched three on-demand networks — RipeTV, OctaneTV and FlowTV. In October 2006, Time Warner, Hearst-Argyle Television, and other venture-capital firms invested $32 million in Ripe Digital Entertainment to fund additional networks.[4]
	+
	+	Magnussen's RipeTV targets a young, male audience with short-form programming that is available on cable television, broadband, and mobile devices.[5] As of October 2006, the on-demand network was broadcasting in 20 million homes via Comcast and Time Warner, and it drew an average of three to four million views per month, according to the Wall Street Journal.[1]
	+
	+	Pioneered by Magnussen and partners, Ripe Digital Entertainment's "immersive advertising" model allows viewers to watch programs and ads simultaneously as commercial messages are embedded in each show.[2] Big-name sponsors that advertise on Ripe Digital Entertainment networks include Chrysler's Dodge, Cingular, and Proctor & Gamble's Old Spice.[1]

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